Marketing that runs itself while your crew is up the tower

Who this is built for

If most of your week is spent inside other people's buildings near North Road, this service was designed around you. That includes electricians and plumbers doing in-suite work, painters and flooring crews turning over units, locksmiths, handypeople, cleaners, movers, window-covering installers, closet and storage fitters, and renovators working on the older houses and walk-ups that still sit between the new towers.

The common thread is time. These owners usually know marketing matters, but the jobs fill the day and the marketing slides to Sunday night, or to never. A done-for-you service fixes the slide by moving the work to someone whose whole job it is.

It is less of a fit if you want to learn to do your own marketing, or if you only need one campaign. For a single project, the corridor specialists at Burquitlam.Agency may suit you better.

What we take off your plate

The short answer: almost everything except answering the phone and doing the work. Here is the list most clients start with.

• Website upkeep: pages written from your real jobs, hosting watched, phone number and service list kept correct. See the marketing desk.
• Job proof: your crew texts us photos and a sentence; we turn them into project pages and posts. See job proof publishing.
• Reviews and repeat work: requests and reminders go out on a schedule instead of when someone remembers. See reviews and repeat-work follow-up.
• Lead tracking: tracked numbers, missed-call text templates and quote follow-up. See lead tracking and quote follow-up.
• Profile and ads: a Google Business Profile that stays current and search ads held under a monthly ceiling. See profile and ads upkeep.

Most owners take two or three of these at first and add the rest later. The services overview explains how to choose.

Why the Burquitlam–Lougheed area needs its own approach

The area changes faster than most of Metro Vancouver, and that changes how people find a trade. Burquitlam station opened on the Millennium Line's Evergreen Extension in December 2016, and the neighbourhood's population grew 12.6% between the 2016 and 2021 censuses, to 25,637, according to Wikipedia's Burquitlam article, which draws on Statistics Canada tract data.

New residents arrive without a plumber, an electrician or a cleaner they trust. They search on a phone, often from a suite where they cannot see your van. They read reviews, look at photos of work that resembles their own unit, and call whoever looks current. A listing that has not been touched in a year loses that call to one posted last Tuesday.

The area also straddles a city line. Lougheed Town Centre, on the Burnaby side, is one of Burnaby's four town centres, while Burquitlam itself sits in Coquitlam. Customers rarely care which city they live in, but search results and licences do. Our areas page explains how we handle both sides.

A worked example: what one extra job a week is worth

Done-for-you marketing pays for itself only if it adds work you would not have won anyway. So do the arithmetic before you spend anything.

Say your average in-suite job is $650 and your gross margin after labour and materials is 45%. Each job leaves you about $292. One extra job a week is roughly $15,200 a year in margin. If a plan costs $1,999 a month, that is $23,988 a year before GST, so you would need close to two extra jobs a week, or larger jobs, to come out ahead.

That is exactly the conversation we have on the first call. If the numbers do not work for your trade, we will tell you, and we will suggest a smaller start. Our pricing page walks through the same test with other job sizes.

Proof from our HVAC work

Our case studies come from heating and cooling companies, and we present them as results from our HVAC work, not as plumbing or renovation results. They show what a steady, done-for-you routine can do.

• HVACDeal.ca produced 500+ leads at a 12:1 ROI.
• BCWide.ca tripled its leads in 90 days.
• CanroHeat.ca grew leads by 250%.
• GasBoilers.ca, a gas-boiler division built for CANRO Heat, now covers 26+ BC communities, with 5.0★ from 76+ Google reviews.

The results page explains which parts of that method carry over to a trade working in strata buildings, and which do not.

Who runs it

Burquitlam.Company is part of the Sedighi.ca and SAZ.ca group, a Canadian group headquartered in Vancouver, BC. It is led by Ali Sedighi, MBA in Technology Management, who has more than 17 years of marketing experience since founding his first agency in 2007 and has built 150+ live HVAC websites. The service sits in the Trades.Agency family of brands. You can read more on our about page.

To start, call, text or email with your trade and the buildings you work in most. The details of what to send are on the contact page, and common questions are answered in the FAQ.